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What “Product” Are You Managing?

It was the Spring of 1982. As I was nearing the end of my marketing studies at Auburn University, I sent resumes to virtually every business consulting firm and dozens of major corporations inquiring about openings for “product managers.” My plan was to get a job overseeing the development and marketing of a product.

It became readily apparent after a couple of months that I was aiming a bit high. The only marketing jobs I was offered were sales jobs that didn’t excite me at all. So, I decided to make a trek to Washington, D.C., where I had friends from a Georgetown University summer program. I drove up, and after a week of knocking on doors with no good result, joined a friend for a softball game on the Mall. I played a good game, and a teammate asked if I could play with them the next week. I mentioned that since I hadn’t found a job, I was heading home the next day. He said, “I have someone you need to meet.”...

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Kerry A. Knott

Kerry A. Knott, A CSLI Board Member, formerly served as President (May 2010 - Jan 2015) of the C.S. Lewis Institute. He graduated from Auburn University with a degree in Marketing. He serves as the chief of staff for Congressman Robert Aderholt (R-AL.) Prior to that he ran Knott Strategies, LLC, a consulting service focused on public policy, faith and culture. Knott notably helped create “At The Table,” a new event series designed to bring influential people together across industries to address important cultural and policy issues. He is a co-author of the Aslan Academy Parents Guidebook: Helping Parents Disciple Their Children Pre-K Through Teen Years.

COPYRIGHT: This publication is published by C.S. Lewis Institute; 8001 Braddock Road, Suite 301; Springfield, VA 22151. Portions of the publication may be reproduced for noncommercial, local church or ministry use without prior permission. Electronic copies of the PDF files may be duplicated and transmitted via e-mail for personal and church use. Articles may not be modified without prior written permission of the Institute. For questions, contact the Institute: 703.914.5602 or email us.

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